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Entropia

The advent of deep data and marketing technology has caused massive chaos and complexity in the marketing ecosystem. Marketing lives at the cusp of business and people - the most powerful insights and ideas, can be fragile and elusive. Complexity can kill the soul of marketing. At the least it can take focus away from what truly matters.

Brands must enhance human happiness. So must data and technology. In the age of anticipatory data, Creative prototyping and curative technology, there is a historic opportunity to be different. And to make it simple. Entropia hopes to chance upon ways we can do that - with simplicity, consistency and scale.

We hope to bring to the play an agile, hybrid and ecosystem approach, which is native to the digital age - made in future. In the process we hope to break a few norms, and call a spade a spade, even if at the risk of being wrong.

Welcome to Entropia. Made in Future.