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Established in 1945, AmorePacific Corporation is South Korea’s largest beauty & health company with 27 brands of skincare, makeup, fragrance, hair care, oral care, and body care products. The brand portfolio also includes green tea. It started out as a small family business selling hair oil made from camellia seeds in 1932.
Today, AmorePacific’s brand portfolio ranges from traditional oriental herbal cosmetics to cutting-edge biotechnology cosmetics spanning from high-end luxury to premium and mass-market categories. International success and image rest on its five global champion brands, Laneige, Sulwhasoo, Mamonde, Innisfree and Etude House.
In AmorePacific, we are committed to creating a more beautiful world through our philosophy of inner and outer beauty, support of the arts, a devotion to heritage ingredients alongside R&D and best-in-class production standards.
Throughout our history, we have proudly upheld the heritage of Asian Beauty, creating beauty products cherished from generation to generation.