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Malaysia marks the first direct retail investment in Asia through a JV partnership with Malaysian owned MST Golf Group of companies, a well-established golf retailer and service provider in the region. Sports Direct Malaysia currently operate 29 retail stores and manage a proprietary SD e-commerce site for domestic and regional fulfilment.

SDM offers over 70 of the leading global sports brands, such as Nike, adidas, Under Armour, Puma, as well as Group brands such as Karrimor, Slazenger, Everlast, Lonsdale and USA Pro.

HQ is based in Subang Jaya with fully integrated warehouse facilities in close proximity to the local Port Klang.