DIGITAL MARKETING EXECUTIVE

Job Responsibilities:

-        Research and suggest SEO and SEM keywords to boost organic traffic and improve search ranking;

-        Utilize various tools and techniques for competitive research to identify the best keyword targets for the business;

-        Understand and apply SEO and SEM best practices, including keyword research, optimizing internal links (including anchor text), enhancing on-page content, and creating HTML sitemaps;

-        Continuously discover, expand, and optimize keywords to ensure ongoing success;

-        Plan and execute marketing campaigns and promotions;

-        Stay updated on digital marketing trends and use data analysis to guide strategies;

-        Collaborate with teams for effective online campaign implementation;

-        Conduct research and analyze data to identify target audiences.

Job Requirements:

-        Candidate must possess at least a Degree/Professional Degree in Marketing, Advertising/Media or equivalent.

-        At least 1 year (for Junior) & 5 years (for senior) of working experience in the related field is required for this position.

-        Proficient in English and Mandarin for work purpose. 

-        Ability to generate fresh and innovative ideas.

-        Capable of working independently.

-        Competence in standard SEO and SEM processes.

-        Proficiency in website analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush.

-        Keep up-to-date with the latest SEO and SEM trends, search algorithm updates, new SEO tools, and best practices.

-        Basic proficiency in HTML, CSS, and web design.