PR & Marketing Executive

  • Jie Communication Sdn Bhd
  • Menara Amfirst, Jalan 19/3, Seksyen 19, Petaling Jaya, Selangor, Malaysia
  • 07 Aug, 2020
Full time Marketing

Job Description

  1. To develop pro-active communication and advertising plans, aimed at achieving results and developing awareness thus maximising the power of branding nationwide.
  2. To develop opportunities for sponsorships, partnerships that will enhance and support branding thus maximising market penetration and exposure through endorsement by third parties.
  3. To develop and monitor website exposure that will support market penetration and awareness in local and global markets, in line with positioning and branding requirements.
  4. To develop key relationships with our associates (partners) Public Relations, Advertising Agency, media etc
  5. To develop and maintain a media contact data base, similar to sales with account listings, including the following: name of company/type of medium: newspaper or magazine or publication or radio, television etc, contact details updated every quarter, to include, updated, telephone/mobile, email addresses, with contact persons data. i.e. as well as, date of last contact, reason or purpose of contact, outcomes, date of last gift or giveaways given, invitations sent (accepted or rejected) and date of press releases sent (coverage achieved/not achieved).
  6. To develop and maintain close relationship with both local and major feeder market media contacts to maximise opportunities for exposure and develop not only awareness but third party endorsement of KOL / celebrity.
  7. Coordinate media interest and ensure regular contact with target media and appropriate response to media requests.
  8. Organize and implement client relations activities.
  9. Oversee Social Media sites, tech review sites, consumer generated media, tech reviews and social networking .
  10. Network, prospect, and follow-up on all Marketing leads.
  11. Review current and previous literature and marketing information to determine the success of past campaigns and edit current marketing campaigns or create new campaigns.
  12. Be accountable for all targets and goals set for area of responsibility.

Job Requirements

  • Minimum formal education level: Bachelor Degree or Diploma or equivalent number of years in similar experience.
  • Minimum 2 years’ related experience
  • Microsoft Office
  • Fluent in English and Bahasa. Knowledge of Mandarin or other dialects will be an added advantage
  • Be technologically competent
  • Strong communications skills and excellent negotiation skills
  • Excellent people skills
  • Able to establish strong and meaningful relationships with colleagues, media representatives, business partners and consumers

Skill Level