Stanbury Labs (MY) Sdn Bhd
You will be part of a global team made up of technical, business and operational experts playing an active role in all aspects of the client engagement, both internal and external.
In this role, you will lead and execute compelling content development for marketing campaigns to promote product and service portfolios.
You will be accountable in the development of the marketing strategy, sales enablement and launch plans for new and existing products and solutions including campaigns, messaging, content and thought leadership in support of go-to-market requirements.
ESSENTIAL RESPONSIBILITIES
In this role, your responsibilities includes:
Metrics – measure and drive pipeline creation and velocity through Sales funnel, orders and sales performance for respective area(s)
Voice of customer – understand and analyze customer needs
Voice of sales – gather feedback on use cases, selection criteria and solution requirements
Segmentation and targeting – document and communicate high-level business requirements for each product, service or segment
Value proposition – develop and communicate clear and compelling value propositions that address customer outcomes
Product and services roadmap – provide input to and coordinate cross-functionally to align organization; including high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases
Sales enablement – assist in the development and delivery of information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Communicate – demonstrated ability to communicate marketing content leveraging an omni channel approach inclusive of paper, digital, social, mobile, web and other emerging technologies. Experience with CRM tools such as Salesforce Marketing Cloud is an added value.
Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
Outcomes – develop and lead outcome based marketing and selling approaches for new releases
Creative – demonstrated experience working with creative agencies and vendors to execute content strategies
Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Proof points – develop and market product and services proof points
Budget, manage and execute commercial release for products and services; orchestrate execution of launch plan; develop strategies to drive pipeline and align to organization’s campaign structure
Product and marketing investment allocation strategy, analytics strategy
Data analysis, project management, reporting and communications, ability to turn data into actionable insights
Align with business objectives; work with corporate communications on brand metrics, social media presence and tone
Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools)
You will be part of a global team made up of technical, business and operational experts playing an active role in all aspects of the client engagement, both internal and external.
In this role, you will lead and execute compelling content development for marketing campaigns to promote product and service portfolios.
You will be accountable in the development of the marketing strategy, sales enablement and launch plans for new and existing products and solutions including campaigns, messaging, content and thought leadership in support of go-to-market requirements.
ESSENTIAL RESPONSIBILITIES
In this role, your responsibilities includes:
Metrics – measure and drive pipeline creation and velocity through Sales funnel, orders and sales performance for respective area(s)
Voice of customer – understand and analyze customer needs
Voice of sales – gather feedback on use cases, selection criteria and solution requirements
Segmentation and targeting – document and communicate high-level business requirements for each product, service or segment
Value proposition – develop and communicate clear and compelling value propositions that address customer outcomes
Product and services roadmap – provide input to and coordinate cross-functionally to align organization; including high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases
Sales enablement – assist in the development and delivery of information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Communicate – demonstrated ability to communicate marketing content leveraging an omni channel approach inclusive of paper, digital, social, mobile, web and other emerging technologies. Experience with CRM tools such as Salesforce Marketing Cloud is an added value.
Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
Outcomes – develop and lead outcome based marketing and selling approaches for new releases
Creative – demonstrated experience working with creative agencies and vendors to execute content strategies
Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Proof points – develop and market product and services proof points
Budget, manage and execute commercial release for products and services; orchestrate execution of launch plan; develop strategies to drive pipeline and align to organization’s campaign structure
Product and marketing investment allocation strategy, analytics strategy
Data analysis, project management, reporting and communications, ability to turn data into actionable insights
Align with business objectives; work with corporate communications on brand metrics, social media presence and tone
Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools)
