Badass Monkies (BAM) is an e-commerce lifestyle charity fashion brand founded in 2011 in Kuala Lumpur, Malaysia, by Natasha Francis and her daughter, Keyani Reuben. Inspired by their South London roots and Jamaican heritage, the duo created BAM to support underprivileged people. The brand's mission combines ethical fashion with philanthropy, striving to be a one-stop shop for socially conscious apparel while aiding community initiatives in Asia.
The designs blend street style, sports, music, entertainers, and health and wellness aesthetics and appeal to empathic individuals who express their core beliefs through clothing. BAM seeks to foster bold, trendy, and positive images for activists, volunteers, NGOs, and charities while making its logo a symbol of support and change. At its heart, the brand values quality, competitive pricing, customer respect, and global community contributions, all with a vision of creating a better tomorrow.
BAM provides a range of services that align with its mission of ethical fashion and philanthropy. These services reflect BAM's commitment to combining fashion with meaningful social impact.
E-commerce Fashion: It offers trendy, socially-conscious apparel for streetwear, sports, yoga, and wellness enthusiasts. Proceeds from sales support charitable causes.
Community Support Initiatives: It engages in activities like collecting furniture for underprivileged families, distributing clothing and shoes, and providing commodity contribution aid for prison ministries.
Empowerment Programs: It supports the growth and development of disadvantaged social enterprises by offering tailored training and capacity-building programs
CSR Partnerships: It collaborates with businesses and charities to fuel grassroots philanthropy and community projects.
CSR Conversation E-Book: The organization publishes books to raise awareness about societal issues, showcase companies' social welfare efforts, and share visions from CSR-related initiatives.
Fundraising Events – Our Annual events are to encourage and promote all supporting members to celebrate their committed achievements.
CSR Sponsorship- Our brand works with 3rd party organizations to support and assist with financial aid via corporate companies.