The Smart Local (TSL) Malaysia is one of the fastest-growing English-language digital publishers in Malaysia, reaching over 4 million readers monthly. We produce lifestyle, travel, and culture content tailored to Malaysians, expats, and Singaporean visitors, helping audiences discover the best of what Malaysia has to offer — from things to do and places to eat, to travel tips and local experiences.
All content is created by our in-house team of Malaysian content creators based in Kuala Lumpur, reflecting our belief that locals know their country best.
Our audience is made up primarily of English-speaking Malaysians (76%), mainly from the Klang Valley and Johor, along with 13% Singaporeans and other regional readers. Beyond lifestyle and travel, our community is also engaged with new product launches, events, and brand storytelling, making TSL a trusted voice in Malaysia’s digital media landscape.