Malaysia marks the first direct retail investment in Asia through a joint venture partnership with Malaysian owned MST Golf Group of companies, a well-established golf retailer and service provider in the region. Sports Direct Malaysia currently operates a total of 32 retail stores domestically and manages a proprietary Sports Direct e-commerce site for domestic and regional fulfillment with 2 marketplace (Shopee & Lazada). Sports Direct Malaysia offers over 72 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs 1200 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include;-

  1. SD Football, SD Running
  2. SD Training (fitness, cross training, gym equipment, weights, boxing, yoga)
  3. SD Rackets (badminton, tennis, squash)
  4. SD Swimming (pool, beach, water sports)
  5. SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games)
  6. SD Lifestyle (Men, Women & Kids)
  7. SD Outdoor (Hiking, trekking, camping & fishing)