In a fast-growing society, which starts with the desire for improvement, sometimes is a little bit out of hand as we trying to keep up with it.

ZUGO is a lifestyle convenience store which incorporate the philosophy of "OMOIYARI", which is a Japanese custom which means to be caring, considerate and compassionate towards others' needs.

With ZUGO, you will READYGOLIFE, which is a new living concept, where there will be no compensation from you in order to improve the quality of life to cope our current lifestyle.