ISPEM Squared (IPSEM) is a newly created project and operational management company. Its aim is to become the pre-eminent supplier of these services within sport and event industries. In February 2020, IPSEM Squared agreed terms with its first partner, the Hong Kong based sports marketing agency DDMC Fortis. DDMC Fortis is the exclusive commercial partner for all Asian Football Confederation competitions for the period 2021-2028.
Beginning in September 2020, with the start of the Asian qualifiers for the 2022 FIFA World Cup, IPSEM Squared will provide all in-venue operational activities for DDMC Fortis stretching from Turkmenistan in the west to Japan in the east and down to Australia. The services to be delivered are the contracted rights of AFC Commercial Partners including signage, tickets, hospitality and sponsor activations as well as liaison with Media Partners to ensure the smooth delivery of a Host Broadcast production and associated activities. From 2021 IPSEM Squared will deliver operations at 200+ matches per year across the region.