Senior Executive, Performance Marketing

We are seeking a Performance Marketing Senior Executive to support the planning, execution, and optimisation of our digital marketing campaigns across various paid channels. The primary focus of this role is to generate high-quality student leads and support enrolment growth across our education ecosystem. You should be analytical, proactive, and results-driven, with a strong interest in data and campaign optimization.

Key Responsibilities

• Assist in planning, executing, and monitoring performance marketing campaigns across multiple platforms.

• Continuously optimise campaigns to improve ROI, lead quality, and overall performance.

• Allocate and track budgets, providing recommendations for improvements where necessary.

• Work with marketing teams to support A/B testing, creative analysis, and campaign scaling strategies.

• Manage and optimise Cost per Acquisition (CPA) and other key metrics.

• Prepare campaign performance reports with insights and recommendations.

• Support execution of retargeting strategies across SEM, social media, display, and other paid channels.

• Use analytics and insights to guide campaign improvements and audience targeting.

Critical Skills Required

Analytical Skills

• Ability to analyse campaign data, performance metrics, and user behaviour.

• Competence in budget estimation, targeting, segmentation, and forecasting.

• Strong data-driven decision-making and problem-solving approach.

• Ability to identify optimisation opportunities and evaluate channel performance.

• Basic understanding of web analytics dashboards and reporting tools.

• Ability to generate clear reports with actionable insights.

Strategic & Execution Skills

• Ability to support setup, management, and optimisation of campaigns across SEM, display, and paid social.

• Implement optimisation tactics such as keyword adjustments, audience targeting, bidding strategies, and creative testing.

• Evaluate KPIs to make informed adjustments for better ROAS.

• Understand campaign objectives and propose appropriate digital channels and strategies.

• Monitor pacing, scheduling, placements, and targeting to ensure campaign effectiveness.

• Assist in A/B testing and provide insights for continuous improvement.

• Stay updated on digital trends and emerging marketing tools.

Collaborative Skills

• Work closely with academic, sales, content, design, and product teams to align campaign goals.

• Support the creation of campaign briefs and ensure assets match channel requirements.

• Coordinate with external vendors or agencies where necessary.

• Communicate campaign updates and performance insights clearly.

Technical Skills

• Proficiency in Microsoft Excel and PowerPoint for reporting and data analysis.

• Familiarity with Google Analytics, Facebook Insights, and similar analytics tools.

• Experience with ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Ads Manager, and TikTok Ads Manager.

• Basic understanding of conversion tracking, pixels, and custom events.

• Knowledge of Google Marketing Platform (Campaign Manager or DV360) is an added advantage.

Soft Skills

• Strong analytical thinking and attention to detail.

• Good problem-solving skills and ability to adapt quickly to platform or algorithm changes.

• Effective communication skills for working with internal and external stakeholders.

• Creativity in developing campaign ideas and improving audience engagement.

• Ability to manage time efficiently and handle multiple campaigns simultaneously.

• Resilience and ability to work under pressure, especially during peak enrolment cycles.

• Strategic mindset with an understanding of how performance marketing supports enrolment goals.

Preferred Qualifications

• Bachelor’s degree in Marketing, Statistics, Business or equivalent.

• Google Search Certified

• Google Display Certified

• Google Analytics Certified

• Facebook Blueprint Buyer