Executive, Business Development & Sales

1. Sales Enablement & Revenue Growth

• Drive lead generation, qualification, and conversion initiatives to grow training and consulting revenue.
  
  
• Engage prospective clients through calls, emails, meetings, and presentations to secure new accounts.
  
  
• Manage the end-to-end sales cycle from initial enquiry to deal closure, ensuring a healthy sales pipeline and consistent deal flow.
  
  
• Prepare proposals, quotations, sales decks, and client briefs with clear and compelling value propositions.
  
  
• Track sales performance, develop forecasts, and provide insights to support monthly and quarterly revenue targets.
  
  

2. Marketing & Brand Visibility

• Execute digital and offline marketing campaigns to promote HRD Academy programmes.
  
  
• Coordinate with the marketing team on campaign strategy, content planning, social media initiatives, and email marketing.
  
  
• Analyse campaign performance and market trends to refine messaging, positioning, and go-to-market strategies.
  
  
• Support the development of marketing assets, including brochures, advertisements, video content, and promotional materials.
  
  
• Strengthen brand presence at events, conferences, roadshows, exhibitions, and industry engagements.
  
  

3. Client Relationship Management

• Serve as the primary point of contact for client accounts, ensuring seamless communication and high-quality service delivery.
  
  
• Build and maintain long-term relationships with corporate, government, and institutional partners.
  
  
• Manage invoicing, payment follow-ups, and account records to ensure timely and accurate processing.
  
  
• Conduct periodic client check-ins to understand evolving needs, encourage repeat business, and identify upselling opportunities.
  
  

4. Business Development Strategy

• Identify new markets, sectors, and partnership opportunities to expand the Academy’s footprint.
  
  
• Conduct market research, competitor analysis, and customer insights to support strategic decision-making.
  
  
• Develop business proposals for collaborations, sponsorships, and corporate training partnerships.
  
  
• Support management in executing long-term business development initiatives that enhance revenue, reach, and institutional presence.
  
  

5. Training Coordination (Supporting Function)

• Coordinate logistics for corporate and public training programmes as required.
  
  
• Liaise with trainers and internal teams to ensure smooth and timely execution of training sessions.
  
  
• Prepare training-related documentation, including certificates, attendance lists, and compliance records.
  
  
• Oversee post-training feedback collection and performance tracking for continuous improvement.