Brickfields Asia College Sdn Bhd
VSQ2 Pj, Menara BAC, Jalan Utara, Section 52, Petaling Jaya, Selangor, Malaysia
We are seeking a Performance Marketing Senior Executive to support the planning, execution, and optimisation of our digital marketing campaigns across various paid channels. The primary focus of this role is to generate high-quality student leads and support enrolment growth across our education ecosystem. You should be analytical, proactive, and results-driven, with a strong interest in data and campaign optimization.
Key Responsibilities
Assist in planning, executing, and monitoring performance marketing campaigns across multiple platforms.
Continuously optimise campaigns to improve ROI, lead quality, and overall performance.
Allocate and track budgets, providing recommendations for improvements where necessary.
Work with marketing teams to support A/B testing, creative analysis, and campaign scaling strategies.
Manage and optimise Cost per Acquisition (CPA) and other key metrics.
Prepare campaign performance reports...
